A piece of every sale finds a home.
Atlas Feline is designed around a simple giving model: reserve a fixed share from every sale, work with trusted local shelters, then publish where the money went and what it helped fund.
5%
Of every sale
Reserved before profit is treated as complete, so giving is part of the operating model rather than an optional campaign.
3
Regions, year one
Starting where the need is visible and where Atlas Feline has real context: Morocco, Egypt, and the Middle East.
100%
Published
Fund movements, shelter partners, and outcomes should be public enough to hold the brand accountable.
A small fund, run like a system.
Reserve
Five percent of each sale is assigned to the shelter fund at the point of sale, not after a campaign target is reached.
Select
Local shelters are chosen for urgent street cat care, clear needs, local trust, and willingness to document the use of funds.
Publish
After each drop, Atlas Feline publishes the amount reserved, the shelter partner, and what the contribution helped cover.
Gear for adventure, funding for the cats still outside.
What we publish
- Drop revenue counted for the fund
- Total amount reserved and transferred
- Shelter partner and region
- Receipts, photos, or field notes when safe to share
Who we support
- Street cat shelters and rescue groups
- Groups funding food, medicine, sterilization, and emergency care
- Partners with clear needs and local accountability
- Small organizations where the contribution can be felt
You do not need to buy gear to help.
The shelter fund is connected to Atlas Feline products, but it is not limited to customers. If you want to support street cats directly, your donation can be reserved for the same shelter network and reported with the same transparency standards.
First Shelter Drop
€120 committed
Goal
€1,000
The first target will fund food, medicine, sterilization support, or emergency care through one verified shelter partner. Progress will be updated after direct donations and Drop 01 sales.
Direct donations go to the fund, not the store.
Use
Food, medicine, sterilization support, emergency care, and shelter essentials.
Reporting
Direct donations are grouped into the next public fund update alongside product-funded contributions.
Online donations are being set up. For now, we will send the safest available donation route directly.